Content Hybrid

by Nicole Branigan on October 20, 2010 · 1 comment

A new way of looking at your content writer.

The Content HybridI have been doing a lot of soul searching in regards to my professional endeavors. So many things are changing in my life, in my industry, in my world. I love what I do, and I love the freedom of freelancing. Freelance writing has allowed me a lifestyle that is conducive to my personality while still lucrative enough that I can feed my dogs.

That being said, I’m looking at crafting a new sort of content writer within myself. After BarCamp, and as a result of several interactions with clients, I am slowly discovering a new way to do my work. This new way of working involves a shift in perspective for me, my existing clients, and my new clients. Not only will this satisfy me, and I churn out writing that is creative and effective (more so than ever before) it will be more lucrative for my clients as they see more successful clients.

I’m a one man show.

This means that, while I am multi-talented (thankyouverymuch) I am only one person. I love being a faceted resource for my clients. Yet, if you consider your content writer to also be your editor, social media marketer, and personal assistant, don’t expect all of these jobs to get done with great effectiveness. If you hire a writer/editor, do just that.

Communicate with me, dammit.

Now, I understand we are ALL busy, which is one of the main reasons I am hired by companies in the first place. Yet, especially in the case of social media, if you hire someone to manage your content output you must keep them plugged into your ongoing daily activities, and you must communicate with them regularly. If it’s worth your money to hire someone to put content out there with your name on it, then make it worth your TIME to make sure they are communicating what you want, and how you want it.

I want to be involved.
There is a beautiful content shift going on right now, and it’s going to change the face of web development and design. Many companies don’t even begin designing a website without the content. Better yet, many companies design websites WITH the content. We call these the successful companies. The reason for this is because content should not be cast aside as an afterthought. Content, design, AND development are all so important to your project. I will be working with clients on developing ONGOING content maintenance projects, and content calendars for this very reason. Gone are the days of content lapses and shoddy web work. Here are the days of ingenuity and regular content updates for all clients!

I’m working on the above to revamp my approach to writing and managing content. This is for me, yes, but it’s also for my clients (new and prospective). By becoming a more integral part of the entire web project and process, I will make YOU more money. Yes, this does involve a greater investment of time on your part. But, that return on investment will include happier and more successful clients for your business.

Together, we can soar.

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