Once in awhile you click with a client. When you understand the tone your client is looking for, and they understand how to work respectfully and productively with a freelance writer, the project is completed in perfect harmony. Now that we’ve got the pun out of the way…
When I was approached by the Barbershop Harmony Society, the project sounded like music to my ears. Heh. Had to get one more in there. In all seriousness, the company was looking to revamp their inbound marketing emails with a warm, inviting tone that allowed members to understand that they had signed up for something truly special. The Barbershop Harmony Society brings thousands of voices and singing groups together through competitions and events. The organization also does a tremendous amount of work bringing music back into schools. Once I nailed down the professional, yet inviting tone they were after, learning about this organization was a real treat.
I love it when a project comes together seamlessly, and I look forward to working with the Barbershop Harmony Society more in the future!
You know that feeling when a freelance project goes smoothly, the project is fun, and everyone works well together? I FINALLY DO! I worked with From Somebody Else on the R3 Recycle Rally website and it went wonderfully, if I do say so myself (and this is my website so myself do say so…myself).
Repreve is a company that takes plastic bottles and recycles them into Repreve fiber to make clothing and other great products. The Repreve Recycle Rally encourages schools to enter the contests, recycle the most plastic bottles, and win tickets for their ENTIRE SCHOOL to see Marvel Universe LIVE! When I was in school, I totally would have gotten down with this recycling challenge, after helping old ladies cross the street and rescuing kittens from trees, of course.
The guys at From Somebody Else were a dream to work with, and really made the freelancing experience a pleasure, which is not something I can say for every project (seriously. I’m a huge complainer). It was so fun working on this project and I think it turned out wonderfully. While the website wasn’t necessarily text heavy, it was fun polishing the tone and finalizing the language to make sure the contest was understood, and the rules and regulations clear. It’s clean, fun, and effective web design. Done and done!
As a freelance writer, one of the biggest components of my job is blogging. I blog for a variety of clients who don’t have the time, experience or simply the desire to blog about their product or business. Why you wouldn’t want to write about yourself is something I’ll never understand, but I digress!
A blog I’ve had the privilege of working on the past two years is the blog for digital marketing agency, Vertical Web. I’ve worked with Luke and Marianne on several products and they’ve always been a pleasure so when the opportunity to work with them on their personal business blog was available I jumped at the chance. Luke wanted to hone in on conversions and talk about what it means to convert a website viewer into a paying customer.
At the risk of sounding like a cheese-eater, one of the most rewarding things about blogging for a company is getting to know the language and tone they want to use as well as the subject material (but for reals, I heart it). By blogging for Vertical Web I’ve been able to learn more about conversions, which is an essential tool I use in my own business (and probably something you do too without realizing it). Part of it is intuitive because naturally you want to turn every person that visits your website into a paying customer. But there are actual tools, tricks and methods you can use to make conversions a reality every time. Learning about things like A/B testing, the sales funnel and other components that make conversions work has been interesting and rewarding.
Stay tuned for more from Vertical Web, they are always busy churning out great web products for their clients. And thank you to Luke and Marianne for letting me work with you in 2015!
I’ve been under the radar the last few months working, mothering and writing. However, I’m grateful to say I’ve been busy. Most recently I began working with Dr. Cary Gannon, helping her update the content on her website AILA Cosmetics.
Dr. Gannon has all the components of a great client: she knows what she wants, has a great personality and is easy to work with. I’m so proud of the web content I was able to help her with. I’ll be helping her with some more marketing collateral and blogging in the future, so stay tuned!
Last week I had an influx of spam comments on my website. It was annoying but also hilarious. But then, like a lighting rod, I received one of the most poignant and important comments on a post I wrote almost exactly four years ago called Lessons From The Plaid Side. The article was written shortly after the death of the first friend I met after moving to Nashville, Jimmy O’Meara. The comment, almost four years to the day was from his mother. She had found the article after looking for some Photoshop tutorials Jimmy had done and wrote me to thank me for the article.
Thank me? I should thank her because Jimmy was a force in both my professional and creative life. Personally, Jimmy was one of the only people I had met since leaving New York two years prior that I felt like I could be myself around. He was goofy and unapologetically himself and I felt like I could FINALLY follow suit. Professionally, Jimmy built my first website for me (with the cosmically talented Sarah Stanley). He taught me that creatively and professionally the best way to become successful is to be you.
I’m honored his mother reached out to me and grateful that I was able to spend the following week reflecting on my friendship with Jimmy, his innate ability to teach and the lessons he taught me. Here’s to growth, prosperity and our god-given write to be weird.