We’ve all been there. You receive an email that you have a new comment on a blog post. You open it only to find the comment is not so complimentary. Or maybe the comment is TOO complimentary. How do you respond to the uncomfortable blog comments?
Firstly, I do not advise ever deleting or “unapproving” comments. Blogging is all about the dialogue, and even though your readers may not be talking about what you want – at least they’re talking. Addressing the good AND the bad is what makes you honest and sincere. Addressing the backlash can also help you grow as a writer, blogger, and a business owner.
Here are some sample blog comments and how I would approach responding to them.
Blog Comment 1
“Your blog sucks. Die in a fire!” – From LovelyLoser
Answer: “Thanks for reading, LL! I appreciate any and all criticism. What about my blog sucks? Feel free to email me directly at _____”
In this response you’re addressing the reader’s thoughts, while probing for more specific information.
Blog Comment 2
“I totally disagree with that point you made about monkeys liking bananas. How stupid are you??” From Angry Ahole
Answer: “Thanks for the comment Mr. Ahole. I try to fact check all points made in my blog – and I am pretty confident monkeys go ape shit for bananas. What resources tell you differently? I’d love to read up!”
This response assures the reader you’ve done your research. It establishes you as an authority on the topic, while asking them questions to hopefully continue the dialogue. You’re not running from the noise, you’re fine tuning it.
Blog Comment 3
“Your blog rules, and I love ALL your posts! Please friend me on Facebook and follow me on Twitter, and write me a LinkedIn recommendation!” – From I Swear I’m not Desperate
Answer: “Wow! I love your enthusiasm! Thanks so much for being a loyal fan! Check out my social media profiles, and let’s keep the conversation going.”
Now, Blackbird Marketing Blog gets these types of comments ALL the time. It’s important to remember that blogging IS social media, and if you’re shutting the door, you’re not doing it right. However, if you’re not comfortable opening all these doors – don’t. A Twitter conversation is benign enough to continue the conversation without giving strangers access to all your proverbial underwear drawer.
Generally speaking, it’s ill advised to insult or berate your readers, no matter how rude they are being. Address their thoughts as valid notions, inquire more, and move on. Blog comments mean readers, and readers mean activity!