This recently occurred to me when my sister, owner of Word Count Communications, a PR company in New York City asked me to outline my social media experience in a short bio. I outlined the companies I coached in using social media, with links. Then I outlined the companies with which I implemented social media efforts, with links.
When I sent her my social media bio, she replied, “what about blogging?”
Why had I not considered blogging to be social?
Duhh – blogging IS social media. It’s the facet of social media I enjoy the most, and excel at the most. I blog for myself and for many clients who don’t have the time, or struggle to find their written voice, but why haven’t I ever considered this a social act?
Let’s examine the reasons blogging is inherently social:
- Blogging is conversational.
- Blogging encourages dialogue from readers and followers.
- Blogging allows you to share your OWN content with various social media networks.
I’ve always understood that blogging is one of the easiest and most affordable ways to engage your company, and to create original content that is informational and entertaining. I also realize if you don’t produce your own content your social media efforts will not be as successful. Recently, HubSpot released an eBook that said companies that blog have an average of 79 percent MORE Twitter followers. Obviously blogging aids in social abilities, so it’s silly to assume that blogging is separate from social media.
Blogging is one of my favorite things to do for myself and to implement for clients. Considering it as one of the major drivers in social media simply makes sense for your business.