I’m feeling a bit frazzled and unbalanced this week, so I’m going to take the opportunity to read and reflect on the words of great content producers and brand builders. Today, I read an article by WebCopyPlus.com that spoke about how to build your brand online using content.
In short, the article discusses the importance of words on your website, and that, “what you write is who you are, especially on the web.” On the Internet, you don’t have the luxury of communicating in person. Sure, social networks allow you to communicate in real time, but it’s necessary to enlighten and engage your audience from the moment they click on your website.
If you’re a storeowner, and someone walks into your shop you immediately know you want them to look around, ask questions, and make a purchase. Shouldn’t that be the case with your website? Logo design, navigation, and proper site build account for website intuitiveness, but it’s the goal of your content to beautifully display what it is you’re trying to do and why your audience should care.
Don’t let content be an afterthought. Take time to consider your messaging and make it work for you.