It’s almost the New Year, and time for a change. I smell a world where Internet content and web marketing literature strive for inspiration from a higher creative source. Where the world is free from regurgitated buzzwords that induce rolled eyes during 5:00 business meetings on Fridays. Where trying-to-be-hip managers ban these words from blogging, marketing, and web development existence. I dream of a place where these words never see the light of day again! Because I dream it, I shall do it. Here is my list of buzzwords that need to die in 2010.
Framework – There are a lot of words that can be used instead of this. It’s not that it’s a bad word – in fact I quite like it. It’s just that it’s been used in every marketing and web development proposal and it’s time that it goes away.
Alternatives: Build, structure, fabric
Cutting Edge – If you’re still using this word in 2011 you’re not cutting edge, you’re just lame. There are plenty of different ways to say “I do this stuff different than the other guys do stuff.”
Alternatives: advanced, pioneer, progressive
Google Bot – I’m simply sick of hearing this. You shouldn’t be writing for bots, bleeps, boops or anyone else that isn’t human. Write for your audience.
Alternatives: none. Just stop using it.
2.0 – Really? If you’re still using this, or a variation of this term please do us a favor and retire it. Web 2.0, if it ever truly existed, is so dead it’s acid wash.
Alternatives: None. It’s not real.
As with most of my gripes, I’m guilty as charged! I’ve used buzzwords as much as Santa eats cookies. Let’s band together to put these overused words to rest in 2010 for a brighter, more creative, and more interesting 2011.