Buzzwords that Need to Die in 2010

by Nicole Branigan on December 21, 2010 · 8 comments

It’s almost the New Year, and time for a change. I smell a world where Internet content and web marketing literature strive for inspiration from a higher creative source. Where the world is free from regurgitated buzzwords that induce rolled eyes during 5:00 business meetings on Fridays. Where trying-to-be-hip managers ban these words from blogging, marketing, and web development existence. I dream of a place where these words never see the light of day again! Because I dream it, I shall do it. Here is my list of buzzwords that need to die in 2010.

Framework – There are a lot of words that can be used instead of this. It’s not that it’s a bad word – in fact I quite like it. It’s just that it’s been used in every marketing and web development proposal and it’s time that it goes away.

Alternatives: Build, structure, fabric

Cutting Edge – If you’re still using this word in 2011 you’re not cutting edge, you’re just lame. There are plenty of different ways to say “I do this stuff different than the other guys do stuff.”

Alternatives: advanced, pioneer, progressive

Google Bot – I’m simply sick of hearing this. You shouldn’t be writing for bots, bleeps, boops or anyone else that isn’t human. Write for your audience.

Alternatives: none. Just stop using it.

2.0 – Really? If you’re still using this, or a variation of this term please do us a favor and retire it. Web 2.0, if it ever truly existed, is so dead it’s acid wash.

Alternatives: None. It’s not real.

As with most of my gripes, I’m guilty as charged! I’ve used buzzwords as much as Santa eats cookies. Let’s band together to put these overused words to rest in 2010 for a brighter, more creative, and more interesting 2011.

{ 8 comments… read them below or add one }

Bluesy Summers December 21, 2010 at 7:22 pm

I am tired of hearing the everything is “epic” and “amazing”. I don’t know if they are buzz words or not but I am over them.


Matt Cheuvront December 21, 2010 at 8:18 pm

I have a feeling you will love this –>

Die buzzwords, die!


Nicole Branigan January 3, 2011 at 7:48 pm

HAHA – this is great! I will have to play around with it more 😀


Andrew Keil December 21, 2010 at 8:50 pm

You’re destroying the cutting edge framework of my Web 2.0 marketing sites with this insightful post!


Nicole Branigan January 3, 2011 at 7:48 pm

Now you’re just talking like a Google Bot.


lindsey December 21, 2010 at 8:59 pm

would also add: think outside the box.


Nicole Branigan January 3, 2011 at 7:47 pm

agreed, Lindsey. Wholeheartedly.


Erica Rae December 22, 2010 at 10:28 pm

i dont know…i have never used any of these words. but i think im gonna have to start!


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