Care About Your Content

by Nicole Branigan on October 16, 2010 · 0 comments

How to Care About Your Web Content

The most important thing I learned at BarCamp Nashville 2010

My brain is abuzz with BarCamp knowledge. Overall, the event was a lot of fun, and the sessions were highly informative. This past week, I thought I was in need of a vacation, when it turns out all I was in need of was a content reinvention!

The most important thing I learned at BarCamp is that you/we/I need to CARE ABOUT OUR CONTENT. If you don’t care about the text, media, and images on your website, emails, and social media output, guess what? No one else will. Here are some reasons why it is so important to always care about your content.

If you are a web development agency or marketing firm.

It is so important for you guys to address an ongoing strategy for your content. I use the word “strategy” a lot in this blog, and I now thoroughly understand it’s about prioritizing, executing, and maintaining ALL the content on your website. As a marketing agency, it’s important for you to take special care of this for two reasons. Firstly, you need to exercise exactly what you sell to your clients. If not, you’re a fraud. Secondly, by executing a well conceptualized content strategy for your website, you can do so for others. Clients will research what you are doing for others, and they will find out if you’re doing a shoddy job. You should care about this.

If you are a small or large business.

Congratulations! You’ve taken on one of the most important pieces of your business model – what you put out there. You need to make sure someone is on top of creating and MANAGING your content for you. Above that, there needs to be a “big picture” plan for when content is distributed, what content is distributed, and to whom it is distributed. You may not think it is in your budget to hire a full time content strategist, but if you want to be found on the web (or worse, are already paying a social media manager) and are wondering why you aren’t seeing results, perhaps you should re-evaluate your marketing goals and digital interaction expectations.

This is not meant to be demeaning, for I too am at fault. I’ve worked on countless projects and for many firms and have not realized how to properly sell a full content strategy. To this end, I have turned over shoddy content, or have managed unrealistic social media goals. It’s time we ALL make the commitment to an ongoing and comprehensive content strategy. It’s time we all care.

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