Clientology (n.) The act of ensuring your client is happy and satisfied with the services and products you provide.
Clientology is less of a cult and more of a general understanding among successful professionals. Our services don’t take place in churches (unless you answer emails during Sunday service – I won’t tell) but they do have a ritualistic feel. Meeting clients, putting together proposals, signing contracts – all these are practices under the Church of Clientology.
Clientology is more than just a yes ma’am/yes sir attitude. Agreeing with your clients may make them feel good at first, but if what you’re agreeing to isn’t in their best interest than you’re not doing them any favors.
Clientology has to do with committing to every project equally. Bending your schedule to meet deadlines. Taking criticism professionally. Being available for phone conferences when you already had your afternoon mapped out.
Clientology has less to do with being everything your client needs and dreams of and more to do with a systematic approach to providing services that create less stress and more of that feel good feeling your clients love so much.
Clientology also means abandoning that systematic approach when the need arises.
Whether you’re self employed or not, figuring out a way to make your client/customer – your bread and butter – happy and satisfied is the most important thing you do. Read people, learn about their expectations, figure out what’s going to make them feel good about hiring you or walking into your store.
Clientology also means making your web presence palatable. If a potential client visits your website and sees a barren blog with outdated graphics and a confusing layout, you are most certainly not a regular member at the Church of Clientology.
Clientologists meet at happy hour, Sunday brunch and at the park for an early morning run. We’re also the ones at the coffee shops (don’t worry, we’ll buy something before we sit down for hours at our laptops), or in an office from 9-5. We’re the ones getting it done. Won’t you join us?