‘Tis the Season to Revisit Old Goals and Make New Ones!
When is the last time you thought about your content? Sure, you’ve considered adjusting your web design, or revamping your logo, but when is the last time you’ve truly thought about giving your web content a facelift? It’s so important to continually address an ongoing content structure and goal calendar if you want the content on your website, print material, and newsletters to inform and interest your audience.
Consider these content goals for the New Year:
Commit. Commit to paying attention to your content. Commit to making it more original, or to trying a form of content you haven’t before (video, podcasting, blogging). Commit to making regular updates and changes to your content. Commit to a content calender. Whatever your content goals may be, commit to seeing them through.
Concentrate. Concentrate on your voice. What do you want to say, and how would you best say it? If you weren’t you, what would make YOU interested in your product and/or service? Focus on how you say what you say, and make 2011 the year you say it better than ever!
Complete. This is the most important content goal of all. You can meet with a content professional, and have round table discussions with your web developers until you’re blue in the face. Yet, until you make the honest effort to follow through and COMPLETE your content goals, you’re wasting time. Follow through is the only way your clients and potentials will see all the hard work, time, and money you’ve put into your content. Don’t let it fall by the wayside.
Content is so important, and in the past year I’ve seen a shift in focus from design, to design and content working in tandem to create a branding message that is unique, engaging, and completely effective. Become part of that shift and address your content goals now!