What Your Website Is Really Trying To Say.
The majority of websites I write copy for are brochure websites. By definition, brochure websites are typically less than five pages and consist of static text. The purpose of a brochure website is to inform the viewer of your business and give them plenty of opportunities to contact you via email/phone/webform. In short, the purpose of a brochure website to to say:
Hi. I like you. Call me.
As a copywriter, it’s my job to figure out the best way to say that for YOU. Funny, irreverent, clinical or professional – whatever tone best fits your business and your personality it is imperative that your website says, “here’s a little bit of information about me, but I would LOVE it if you picked up the phone to ask me more.” Along those lines, brochure websites are a lot like mini dates. You like me? You like what you see? Call me to find out more! Well, that just sounds like an x-rated solicitation, so maybe not…
In short (no, really, this blog post is really short) the purpose of a brochure website is to quickly inform/educate the viewer, encourage them to find out more information and give them plenty of opportunities to do so. How you shape your copy reflects how well you actually do this.