Pencil Pusher

by Nicole Branigan on December 13, 2009 · 0 comments

A Guide to Guest Blogging

Pencil Pusher

T’is the season for giving and merriment! I am a huge advocate for guest blogging for a number of reasons. It allows bloggers to promote themselves and their own websites/blogs to a new and broader audience. It also is a great way to “give back” to blogs you love to follow, or blogs that love to follow you! Blackbird provides a brief guide to the guest blog post.

How to Ask for A Guest Post

Asking for a guest post is a great way to honor those whose blog you adore, or to allow an up and coming blogger/marketing/web nerd the chance to show their stuff. If you are shopping around for a guest blog post, consult those you follow on Twitter, and those in your RSS Feed (if you don’t have an RSS Feed you should…now.) Write a simple email, or direct message your possible blogger on Twitter. I do not recommend an “@ mention” on Twitter, because you don’t want your request to put said blogger on the spot.

Once the guest post is written, be sure to promote the guest post AND the blogger. This furthers the results of the guest blog post. A thank you card or email is also in order. Networking relationships need be cultivated and maintained, so be sure to follow up with your guest blogger for future endeavors.

If you request a guest post and it’s not…what you thought – be sure to be tactful! There is nothing wrong with emailing the writer and asking them to revise their post. After all, it will be going on YOUR website. Make sure your edits are not insulting, and do not directly attack the blogger, but rather focus on the content of the blog post.

How to Write a Guest Post

Congratulations! You’ve been asked to write a guest blog post! This is a great honor, and one that you should accept with grace and tact. Before you begin writing, brainstorm some ideas with the owner of the blog you will be writing for – they may have already decided on the theme of your blog post. If you’re not crazy about the ideas the owner of the blog is giving you, offer some of your own. Remember, at the end of the day – it’s THEIR website.

Before sending your post along, be sure it is COMPLETELY free of typos and grammatical errors. Your blog post reflects you, but it also represents the owner of the blog, so be sure to represent them in the best possible light. Refrain from using profanity or otherwise offensive material, and maintain professionalism.

When all is said and written, the guest blog post benefits both parties and is a chance for broadened creative processes. At the end of the day, the best way to get a guest blogger on your website is to write a passive aggressive post about why guest blogging is so beneficial…but me if you’re interested.

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