I can remember at least three occasions as a child, when I dressed as a devil for Halloween. I’m sure it was my choice (right, ma?) as I probably enjoyed the costume. It was red, and it was comfortable, and hell, I looked adorable. But in an effort to push my 8 year old self out of my comfort zone, why didn’t I try something more creative? The same is true for your content output. Whether your content initiatives are successful or not, don’t be afraid to try something new.
If your content strategy is working for you, that’s wonderful! Your content output (social, email, blogging) efforts are gaining new leads, and educating existing clients. Does that mean you should forgo any creative and ingenious content ideas that come your way? No! Embrace a little risk. Worst case scenario, it doesn’t work. Best case scenario, your content strategies are met with flowers and parades in your name.
Simply put: just because your content output is attracting the attention you want it to, doesn’t mean you shouldn’t always explore new options. Besides, you can’t wear those embarrassing red tights your whole life.
Your content strategy isn’t working, but you’re hesitant to try something new. What’s wrong with this picture? If you’re content strategy is similar to the 8 year old version of my Halloween strategy, it’s time to think outside that box! Consult the professionals (ehem) and think of ways to showcase your unique story through avenues your clients already use.
Content strategy is never the same, which is one of the things I like about it. There are so many types of blogs, styles of content, and ways for you to reach the audience you want to. Professional content strategists, storytellers, witch doctors and more can all help you take the voice you already have and plug it into places your clients already go.
Let your competition know there’s a new sheriff in town. Note: this works best when dressed as a sheriff.