In German, vorstellen means, “to propel forward,” and that’s just what Chris Kimmelshue and the rest of the Vorstellen team do with class, high-end automobiles. I was so excited to work with these guys because they really understood their business. They aren’t trying to do 8 million things – they are doing one thing and doing it very well.
The project started with the landing page copy, which is always one of my favorite things to work on because it’s short and to the point. The purpose of landing page copy is to say, “Hi. We’re here and you’re going to want to pay attention to us.” Minimal words, big impact. Chris knew he wanted a tone that was classy, clean and confident and I was able to hone in on their expectations. Client happy. Freelance content writer happy. Done. I’m looking forward to doing more with the Vorstellen folks in the future!