Don’t be a Dummy

by Nicole Branigan on January 26, 2011 · 0 comments

Don't be a dummy with your freelance writingWhat you don’t know can’t hurt you as much as you think.

I’m not smart. There are plenty of things I don’t know. I have so much to learn about everything. These are all truths about me, but admitting them doesn’t have to be scary!

Many professionals, especially in, “new media,” have a difficult time admitting when they don’t know something. If a clients reads an article about meta data implementation and wants to know how you plan to strategize this, you may not have even thought about it. A potential customer may ask about devising a content strategy that implements video media and this could have you tripping over your words. The fact is, what you don’t know won’t hurt you unless you refuse to admit it.

Not knowing the answer to a client’s question is perfectly normal and even human (yes, we are human). In fact, by admitting you don’t know the answer to a question, and explaining that you are looking forward to delving into the topic further you may even create a new and improved relationship with your client that can take your professional repertoire to new heights.

Still, I see so many professionals talking their way in and out of client questions when they clearly don’t have a cohesive answer. Stop! No! While it’s humbling and difficult to admit when you don’t know something, admitting it will save you time and embarrassment in the future. Failure to admit your ignorance will create a web of lies and worse – sub par end results.

Let’s all admit when we don’t know something, and vow enthusiasm to learn more. The only thing about ignorance that can hurt you is failure to acknowledge it.

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