Little black dress parties. LBDs. This morning I saw a print ad for a Little Black Dress wine company. From celebrities and socialites to housewives and college girls, it seems all women understand the need for this staple garment. But why is it so celebrated?
In 1926, the little black dress debuted as a fundamental (and essential) piece of attire. It took one print ad from Coco Chanel to invent “Chanel’s Ford”.(wikipedia) In 1961, Audrey Hepburn iconically donned the LBD in the classic film, Breakfast at Tiffany’s. Still today, the little black dress has become not only an indispensable part of every woman’s wardrobe, it has transcended to a place where even the phraseology triggers a “cocktail party for the stars” connotation.
But why is the little black dress so effective, and what can we learn from this in the online marketing realm? The little black dress has been worn for decades because classic and clean never goes out of style. A simple black dress can be worn to countless functions and can be livened up in immeasurable ways. Balloon pants and shoulder pads have entered and exited the fashion world as fads, but a simple effective dress can be worn for decades.
Marketing has changed drastically over decades. No more are the days of cold calling and blanket letters/emails. Marketing strategies are tailored made for businesses and inbound marketing is the way of the future. Social media has changed the marketing game and removed the veil covering many major corporations. However, the little black dress in the marketing world translates into clean, un-muddled and consistent information for your prospects and customers. Provide valuable and industry specific details for your customers and your business will never go out of style.
Besides, black is obviously my color.