New Ad | Changing The Conversation

by Nicole Branigan on May 25, 2014 · 0 comments

Lee has been a client of mine for about a year, and he’s fabulous. Lee owns Style House Salon and is smart, funny and knows his way around curly hair (and you know I can appreciate that). When he approached me this week about putting words to this fabulous image, I was all about it.

Lee wanted to embrace the “Discover Your Beauty” concept and pair it with this image with attitude. I married the two by adding the location (which provides credibility as well as a memorable locale for viewers to hold on to). I also gave a little nod to one of my favorite shows, Mad Men by pulling from its famous line, “If you don’t like what’s being said, change the conversation.” Lee loved it and his designers at Gray Umbrella, Aaron and Michelle Grayum whipped it up. We love the end result – look for it in Nashville Lifestyles! Style House Salon Ad

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