Wallace Stevens and Marketing

by Nicole Branigan on October 6, 2009 · 4 comments

My inspiration for this blog comes from my love of the internet (okay, addiction) and the dynamic nature of internet marketing in general. However, the inspiration for the name “Blackbird Marketing Blog” originates from the conceited notion that I am a dark horse in the blogging game, and from my favorite poem “Thirteen Ways of Looking at a Blackbird,” by Wallace Stevens. Wallace spent most of his life as a lawyer for an insurance company, but in his later life he embraced the exquisite world of prose.

Here is Wallace Steven’s immensely popular poem, and the inspiration for Blackbird Marketing Blog:

Thirteen Ways of Looking at a Blackbird

Wallace Stevens

Among twenty snowy mountains,
The only moving thing
Was the eye of the blackbird.

I was of three minds,
Like a tree
In which there are three blackbirds.

The blackbird whirled in the autumn winds.
It was a small part of the pantomime.

A man and a woman
Are one.
A man and a woman and a blackbird
Are one.

I do not know which to prefer,
The beauty of inflections
Or the beauty of innuendoes,
The blackbird whistling
Or just after.

Icicles filled the long window
With barbaric glass.
The shadow of the blackbird
Crossed it, to and fro.
The mood
Traced in the shadow
An indecipherable cause.

O thin men of Haddam,
Why do you imagine golden birds?
Do you not see how the blackbird
Walks around the feet
Of the women about you?

I know noble accents
And lucid, inescapable rhythms;
But I know, too,
That the blackbird is involved
In what I know.

When the blackbird flew out of sight,
It marked the edge
Of one of many circles.

At the sight of blackbirds
Flying in a green light,
Even the bawds of euphony
Would cry out sharply.

He rode over Connecticut
In a glass coach.
Once, a fear pierced him,
In that he mistook
The shadow of his equipage
For blackbirds.

The river is moving.
The blackbird must be flying.

It was evening all afternoon.
It was snowing
And it was going to snow.
The blackbird sat
In the cedar-limbs.

What can Mr. Stevens teach us about blogging and internet marketing? That there are several different ways to think about one idea. If your business strategy doesn’t fit the mold for mainstream social media, try a different angle. Host gatherings at your place of business, and casual meets and greets. Add a webform to your website and develop a monthly eNewsletter for inquiring clients.

Whichever avenue you choose, there is one thing that can’t be looked at differently. There will always be a need for marketing. The question is how you choose to market yourself and your business creatively and uniquely.

Stay tuned for “Thirteen Ways of Looking at a Marketing Blog”

{ 4 comments… read them below or add one }

Danielle October 9, 2009 at 3:49 pm

I heart this poem.


Danielle October 9, 2009 at 3:49 pm

Love the blog–by the way!


Nicole October 13, 2009 at 2:40 pm

Thanks Danielle! I love that poem – you are the one who taught it to me. 🙂 Thanks for reading!


Sarah December 3, 2009 at 3:19 pm

This poem is beautiful. It’s new to me and was worth a few reads. Your insight to find marketing in this poem is poetic in itself.


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