I always confuse Klondike Bars with York Peppermint Patties. Klondike Bars are delicious ice cream treats with vanilla ice cream and a crunchy chocolate shell, whereas York Peppermint Patties are nauseating piles of overpowering mint with a horrible texture and an even worse taste.
I love Klondike Bars. I hate York Peppermint Patties. The problem? I never buy either.
Now, I’m sure neither Klondike or Hershey’s (manufacturer of mint crappies) are hurting for my freelance dollars. However, it dawned on me that I never purchase the tasty ice cream treat, because the logo and packaging look exactly like that of the York Peppermint Patty.
- Both have a silver foil packaging.
- Both have a logo with white lettering against a blue background.
- Both invoke a wintry feeling.
Every time I see a commercial for a Klondike Bar, I get grossed out and assume it’s for a York Peppermint Patty. I equate both brands with a disgusting mint mess, and so I never purchase either.
My point? Be original. Sure, I’m probably the only person who fails to make the distinction between the two products (but really, am I?). I also understand that both products are completely different. One product is ice cream, the other candy. Yet, both are novelties and something I would likely purchase having been pregnant for the last 15 months. Because of this I find it both interesting that I confuse these brands and necessary that Klondike redesign their logo.
When designing your logo, or building any part of your brand, don’t look at the competition and decide what you like. Instead, look at the competition for inspiration and decide where YOU can be different. It’s all in the distinction.