This Thanksgiving, I choose to be thankful. I am thankful for my loyal readers, and to those who have been supportive and excited about my ideas regarding blogging and social media marketing. This year I also choose to look towards the future of Blackbird Marketing Blog, and will strive to better myself, and my blogging practices. First order of business – not committing the following sins of online media marketing:
Not Thanking Your Followers
Whether you get a new Twitter follower a week, or 25 new followers a day – be sure to thank your fans and followers. If you gain new fans on your Facebook business, or fan page – always send out some form of “Thank You!” to new fans. Thanking new followers is a basic part of social media maintenance, and without this, your fans may feel neglected and will be less likely to transcend into customer status.
Getting Too Personal
I know, Facebook and Twitter are supposed to be fun – and they are! However, if you’re babbling about your personal life worse than your drunk aunt after Thanksgiving dinner – you’re doing something wrong. It’s all about balance! Allow your professional persona and fun side to work in concert. This will allow your potential customers to see your personality, while maintaining that notion that you are well qualified in your given field.
In other words, if you drank too much eggnog on Thanksgiving and danced on your mother’s table before making out with your cousin’s new husband…leave it out of your social media strategy. (This example does not reflect the experiences of Blackbird Marketing Blog, Nicole, or her affiliates)
Not Investing in an Ongoing Social Media Strategy
I always say, and have been learning more and more – selling an ongoing investment in social media is tricky. Many customers understand the need for internet marketing, search engine optimization and a killer website. However, once the initial investment is made, it’s difficult to convince business owners that social media maintenance is an ongoing process – INVEST REGULARLY. Not only will you be taking advantage of the latest in internet marketing practices, but you will be one step above your competition – which is the best place to be.
This Thanksgiving – enjoy and be merry – but also behave! Don’t be a turkey, be a blackbird.