It’s My Show You Can’t Tell Me What to Do

by Nicole Branigan on June 14, 2010 · 2 comments

Sometimes bad exposure…is still exposure.

The Andy Milonakis ShowCase in point – Andy Milonakis. I love his show. I love his theme song. I think he’s a riot. I follow Sir Milonakis on Twitter, and I am fascinated by his “tactic.” Milonakis often makes use of the Twitter Hashtag #unfollowme upon posting offensive, or questionable tweets.

During the week of the LOST finale Andy posted tweets about how the show would end, as spoilers, and utilized the #unfollowme hashtag. Similarly, after posting “offensive-er” tweets, Andy Milonakis will use the same hashtag as if to dare people to unfollow him.

Granted, Andy Milonakis fans are not the most squeamish, or prude, and at 80,000 followers, he must be doing something right. This begs the question – can anyone approach Twitter with this tactic? I’m often tempted to tweet things that pop into my head, or that I simply think are hilarious, and shortly realize that if I do, I may severely alienate myself from the 195 followers I’ve worked DAMN hard to get. But I want 80,000 followers!

How do you feel more brazen Twitter efforts fare? Is it best to merely offer intelligent information, or is it more interesting to post Twitter messages that attract a large amount of attention because of their outlandish nature. As with most things, I’m sure a balance is necessary. It’s also important to remember that Twitter birds of a feather flock together. Tweet!

{ 2 comments… read them below or add one }

elroy vanderley June 15, 2010 at 10:14 am


I read your andy milonakis blog entry.
Reading the example about the #unfollow hashtag made me think about a anti marketing stunt created and documented by 2
Czechs. It’s called “Czech Dream”. Maybe you already know it but if not it’s worth checking out.

Here’s a small article about it:



Nicole June 15, 2010 at 2:34 pm

Elroy – thanks for reading! That article is very interesting – I had not heard of it before. Thanks!


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