I have a love/hate relationship with social media. Social media provides great content, and a perfect way to PROMOTE content. I love what it does for businesses and I appreciate how it brings families together. That being said, as a content writer I dipped my pinky toe into the sea of social media services; the water was a little too tepid.
I don’t have a bad taste in my mouth from social media. It’s just that it’s difficult to offer full social media services to companies without being fully vested in what the company has to offer. Without being an integral part of a company, and without being a part of the daily goings on, it’s impossible to have a distinct handle on what voice the company is trying to convey. Without understanding the voice, it’s easy to force a dynamic through social media avenues that sounds fake and comes off as phony.
Social media is content, and that’s a beautiful thing. But by honing in my services to provide content writing/editing/coaching I will be able to better focus on writing and editing premiere content that my clients can promote. In doing this, they’ll be able to shorten the line of communication between their business and their clients/customers and create a voice of authenticity that will render greater success.
I’ll continue to research, talk about, and blog about social media. In my industry it’s important to understand the latest social media tools (even though I still don’t understand Google+) and be able to have a dialogue about them. Simply put, I want to encourage my clients to find their own voice and to use that voice to communicate with the masses. Social media takes time, but it was built for all levels of technological understanding.
You can do it. I promise. Now, go be excellent.